We are trying out this new communication tool from Google to collaborate on a new project we are working on. Its a interesting tool and we think it got lots of potential. The project we are working on is really cool, so stay tuned for more info on it.

at our internship one of the things we learned was the phrase “if you don’t laugh at your idea its not good” it sounds a little bit stupid to say but i find it quite true. if i think it sucks to make a ad the ad probably sucks and the target audience will almost certainly don’t give a damn about the ad. they will probably not even take a glance at the ad.

its important to believe in what you make even if its advertising. believe that it makes a matter. it has to make you feel good making it. the best things out there is made with passion and love for what you are doing. laugh while making it and it probably will turn out good.

How effective is it to focus your communication on one single individual? The first tought is that its pretty darn stupid and not very effective. But what if that communication is so strong that your laserfocused communication is triggering a domino effect. The one person you target communicates your message to her friends and her friends communicates it to theyr friends. You get it? It can be pretty effective if your communication is clear and strong enough. In theory of course. Read more…

We are dateable at http://www.dateagraduate.com and the Westerdals Utbrudd festivale between 11:00 – 17:00 on tuesday the ninth of june. If you are in Oslo you should come and date some fellow students or us.

xoxo

Most of today’s advertising students has abandoned the traditional way of selling a product or branding a brand. Most of us are looking  in another direction trying to sell products or brands by using a totally different approach for reaching the target audience. Reaching them by infiltrating them. Giving them the message and make sure they communicate your message for you. Making them consumer evangelists. Read more…

We attended the digital marketing conference Gulltaggen, in Oslo and it would be an understatement to say it was a blast. It was the blast of blasts! We spent two entire days, listening to marvellous people talking about what we love more than anything: innovative communication. They talked about the change in the consumer awareness, towards a new engagement for the brands. Or as I wrote in my final exam at Westerdals: “Your communication should be a gift to your audience”. Read more…