at our internship one of the things we learned was the phrase “if you don’t laugh at your idea its not good” it sounds a little bit stupid to say but i find it quite true. if i think it sucks to make a ad the ad probably sucks and the target audience will almost certainly don’t give a damn about the ad. they will probably not even take a glance at the ad.

its important to believe in what you make even if its advertising. believe that it makes a matter. it has to make you feel good making it. the best things out there is made with passion and love for what you are doing. laugh while making it and it probably will turn out good.