Painters such as Carvaggio,Munch and Van Gogh stand as milestones in the history of art. What happens when we combine their expressions with higher fashion? In this ad we mix two giants, in order to make the communication twice as powerful.

Client:
Armani
Task:
To make a print ad for a high fashion label.
Idea:
Clothing for the powerful woman.

The photo is based on the Italian artist, Caravaggio’s, famous painting; “Judith Beheading Holofernes”. The visual expression speaks to strong women, who want to achieve power, and who also have preferences in fine art.